Mumbai, 11 June 2024: Sportz Interactive (SI), a global leader in sports digital solutions, is proud to announce its collaboration with Wisden to revamp and launch its official website, transforming it into the premier destination for cricket enthusiasts worldwide. This comprehensive project features a state-of-the-art user interface and user experience (UI/UX), making the platform exceptionally user-friendly and engaging.

Wisden, an iconic name in the cricket world, is renowned for its rich history and an unparalleled repository of historical statistics. The refreshed website will honour this legacy while elevating the fan experience to new heights, ensuring it remains the go-to platform for cricket lovers.

Key deliverables from Sportz Interactive also include the development of interactive games such as Polls, Quizzes, and Predictors, designed to captivate users and foster a sense of community. Additionally, Sportz Interactive will introduce a dynamic fan leaderboard, enhancing engagement and creating a competitive yet fun environment.

Leveraging over 22 years of experience in delivering world-class digital experiences and having worked closely with key stakeholders in the cricket ecosystem (including teams, leagues and associations), Sportz Interactive is committed to bringing its expertise to Wisden’s digital transformation. This partnership promises to deliver a cutting-edge website that seamlessly combines Wisden’s historical richness with Sportz Interactive’s innovative digital solutions.

Ian Sykes, Managing Director of Cricket Properties Ltd & Wisden, commented: “We are thrilled to partner with Sportz Interactive for this significant revamp of Wisden.com. For over 160 years, Wisden has been a trusted source for cricket fans around the world and we are confident that our new website will offer a fantastic and unique user experience, marrying Wisden’s unrivalled heritage with SI’s market-leading tech”.

Alex Chamberlen, Director - Head of UK & EU Operations at Sportz Interactive said: “Collaborating with Wisden is an extraordinary opportunity for Sportz Interactive. Our goal is to create a digital platform that not only reflects Wisden’s esteemed history but also sets a new standard for how cricket content is consumed online. We are dedicated to delivering a world-class experience that will delight cricket fans globally.”

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ABOUT WISDEN:

The Wisden Cricketers’ Almanack, affectionately dubbed the ‘Bible of Cricket’, is an esteemed annual publication in the United Kingdom, serving as a comprehensive reference book for cricket enthusiasts. Its ‘Cricketers of the Year’, named since 1889, are among the game’s most esteemed awards. The publication has since branched out online and into other print areas. In 2017, both Wisden Cricket Monthly magazine and Wisden.com were relaunched, with the Wisden India brand also revived in 2020.


ABOUT THE SPORTZ GROUP:

With the vision of empowering sports organisations to maximise fan affinity and commercialisation, the Sportz Group has more than two decades’ worth of operational domain expertise. With more than 700+ ‘players’ on its team (and growing!) the company works with customers across 40 sports worldwide with an in-depth focus on cricket, football, basketball, kabaddi and several other global sports. Through the years, the Sportz Group has gained an immense reputation for its state-of-the-art offerings backed by live data feeds, a full-service FanXP platform that powers websites and mobile applications, fantasy games, social media innovations, content initiatives and most recently, the launch of its fanalytics offerings.


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