About Us

We help sports organizations supercharge fan engagement with cutting-edge tech, rich content, and data-driven strategy - built on two decades of global expertise and a culture wired for sport. We are backed by MarathonEdge, a Mumbai-based private equity fund investing across technology and consumer businesses, with Sportz Interactive as its first sports tech portfolio company.

Our Story

Founded in 2002 in Mumbai, we're proud to be Asia's first sports-focused provider of data, technology, and content solutions - with over 20 years of experience delivering standout fan engagement for more than 250 global clients.

We exist to help sports organisations build stronger fan connections and unlock real commercial value; combining deep industry expertise with a passion for sport that drives everything we do.

We believe fans are the heartbeat of the sporting ecosystem. That's why we create immersive, end-to-end experiences - from data APIs, websites, and mobile apps to gamification, original content, and video production.

We are backed by MarathonEdge, a Mumbai-based private equity fund with investments across technology and consumer businesses. As their first sports tech portfolio company, we combine our agility and innovation as a specialist sports technology partner with MarathonEdge’s credibility, financial discipline, and long-term vision. This partnership fuels our global growth ambitions, enabling us to scale internationally, invest continuously in cutting-edge products, and deliver lasting value to our clients across the sports ecosystem.

150+

Enterprise clients served across regions

25+

Different sports and leagues covered

300+

Fans actively engaged through our platforms

700+

Players onboarded across functions and teams

1000+

Successful deployments across platforms

10B+

Cumulative video views across campaigns

Our Core Values

These core values guide how we work, play, and win together as one team

Passion

We bring our love for sport, contagious energy, pride, and purpose to every project, fuelling fan-first outcomes that excite customers and inspire our teammates.

Commitment

We show up with consistency and accountability - not just to complete the task, but to own the outcome. Our teams and clients count on us to deliver with integrity, every time.

Innovation

We challenge the status quo to build smarter, faster, more engaging solutions. Curiosity and courage drive us, because fan expectations don't stand still, and neither do we!

Quality

Excellence is in the details. Whether it's data accuracy, product polish or performance, we sweat the small stuff to earn trust and deliver with pride.