Beyond the Jersey: Turn Sports Sponsorships Into Measurable Impact
SI helps brands unlock the full potential of their sports partnerships, from data-driven content creation and fan activation to first-party data collection and scalable ROI. We sit at the intersection of sports technology and brand marketing, turning sponsorship assets into engagement engines.
Trusted by leading sports organisations worldwide
What We Do for Brands
We partner with brands to help maximize the return on every rupee invested, by enabling the activation of high-intent sports fanbases. Our full-stack capabilities span strategy, content, digital technology and first-party data.
Data-Led Storytelling
Create compelling, data-backed sports content IPs and activations that elevate brand visibility and reinforce emotional connections with fans.
Enhanced Fan Interactivity
Co-create interactive experiences (polls, quizzes, gamification, fantasy integrations) to deepen fan interaction and loyalty towards the brand.
First-Party Data Activation
Use owned digital platforms to gather valuable fan insights, empowering smarter, more targeted marketing decisions and faster lead conversion.
Demonstrable ROI
Optimise marketing efforts to deliver measurable results, boosting both brand equity and specific business outcomes with a high degree of control.
Swiggy has been leveraging SI's cricket data feeds for key tournaments including IPL 2025, IPL 2026, and the Asia Cup 2025 to power our 'Swiggy Sixes' notifications. The speed, accuracy, and reliability of the data have been critical in delivering real-time, engaging experiences to our users at scale. The seamless integration and consistent support from the SI team have made them a trusted partner in enhancing fan engagement during marquee cricket events.
Ready to Maximise Your Sports Sponsorship?
Whether you're activating an existing sponsorship or planning your next one, our team can help you build a strategy that connects with fans like never before and delivers measurable results.